Category: Internet Marketing

In today’s wired world, it is absolutely necessary to have a strong online presence. Having a good website for your business is imperative if you want to conduct business in today’s digital marketplace. However marketing that business is something altogether different, what is the point of a great website with awesome products if no one ever visits? Just like the real world, the key to success on the web is Location, Location, Location! If your site can’t be found in search results, you wasted your money.

Properly marketing your small business online will bring a steady stream of traffic interested in your products or services, and if you are not that well versed with the marketing space, then you can just go with professionals like Entre Institute that can help you with everything. You will never reach your online business goals without good search engine marketing. The best online marketing will put your website’s name and description in front of millions of potential customers, for everything to do with your business and offerings. The name of the game in internet marketing is Relevant TRAFFIC. To accomplish this, you need to encourage people looking for your offerings or that of your competition to visit your website and make it easy for them to find and get what they want. There are a number of ways to market your small business online, some are good, some are not. What works for one company may not work for yours.

The biggest debate in online marketing is whether to use Organic SEO or Pay Per Click advertising (Also referred to as PPC marketing). While pay-per-click advertising can be effective and useful in the short term, it is also a very risky way to market your website. Pay-per-click advertising is exactly what it sounds like, you pay every time someone clicks your ad taking them to your site. PPC is a good way to get your ad in front of search engine visitors if your site is not in the top 10 organic search results. (Called SERPS by search engine marketing professionals). Unfortunately, PPC is also fraught with click fraud, large monthly budgets, and a constant battle to carefully watch your ROI and traffic conversion rates.

The best way to market your business online is called Organic Search Engine Optimization. Organic SEO is the art and science of making your site naturally attractive to search engines. The goal is to attain the top 10 organic search results when someone searches a phrase related to your site or product in a search engine. The advantage of Organic Search Engine Optimization over pay-per-click advertising is that although you may pay for the initial optimization and some monthly maintenance, from there on out, the traffic brought from search engines is free. Organic traffic is also proven to convert much better than PPC traffic because in general, your site is more relevant to their search query. Organic Search Engine Optimization is proven to be more successful, and less costly over the long run. With pay per click, when you stop paying, your traffic stops clicking, and your site traffic dries up immediately. With quality organic SEO, the free traffic increases over time, while your costs go down and conversions go up.

If you’re in it for the long haul, organic SEO is the best choice. Selecting a good organic SEO company is your next critical choice, fortunately, Google makes this easy. All you need to do is search Google for “Organic SEO USA,” “SEO Quote” or “Guaranteed SEO” and Google will tell you who is the best SEO company, by virtue of the fact that the best SEO companies are on top of the engines for these phrases. For those on a tighter budget try searching “Affordable SEO Results.” Once you find an SEO company you are interested in, ask to see their client’s search results, the proof is in the results. If they can’t put themselves or their clients on top, why would you think they can do it for you.

Craigslist is a free website for Internet classifieds where you may post an advertisement for a business, product, garage sale, pet lost or found, and other related items for your local community. Listings can be cluttered with dozens, maybe hundreds, of advertisements for densely populated towns, many of them vying for reader interest. By introducing subtle tweaks that make your ad stand out from the bunch, you have the potential to improve your chances of getting an answer or selling your piece.

With the amount of accounts you develop, the pace at which you are able to post your advertisements increases. Keep them at the very top of regular blogs. You must build an account and validate it with a phone number in order to post an ad in the services section. The issue is that you can only include one account associated with each number, so if you’d like to provide more than one, you’ll have to get innovative here.

Pay careful attention to those advertisements which provide similar products or services to yours. When you learn what to do and, more importantly, what not to do, this will help you generate ideas for your advertising. There is a great deal of bad advertising and promotions out there. You will stop being a contributor if you pay attention.

Craigslist Ad Posting Service prevents similar advertisements from being posted to you. But don’t view this as a downside, as it helps you to play with your copy of the ad. Take advantage of this feature by pitching your goods or services using various methods and then posting these ads in separate categories. Additionally, by slightly modifying the copy of your original, you can still generate multiple advertisements for each of your CL accounts if you have little time or money.

Bo Parfet is a renowned executive-level professional focused on impact investments. The businessman combines his passion for business with the desire to offer positive global changes with the launch of his business, the Denali Venture Philanthropy. Bo Parfet and his wife started the venture in 2010. The venture’s role is to invest in businesses of like-minded entrepreneurs looking to start socially conscious initiatives. So, if you also want to be a part of this venture, follow bo parfet.

Bo Parfet is a passionate ski mountaineer and an active member of the explorer clubs. He also takes part in different events and programs. In collaboration with the fabled group, he invented the Seven Summits Awards Program that offers grants to excellent students in healthcare research.

Bo Parfet is one of the 127 people in the United States to climb the Seven Summits. He has mentioned his journey in his two published books. Bo Parfet also has a research background and served as Research Fellow at the financial accounting standards board.

Why Bo Parfet Started the Business?

Bo Parfet started his business, Denali Venture Philanthropy, to build and honour his family legacy of philanthropy within the modern framework. Bo Parfet started the company as an investment organization that provides grants and funds to like-minded entrepreneurs dedicated to conscientiousness and social changes.

The business has offered Bo Parfet the opportunity to work with specific people with forwarding thinking abilities. The business also helped him to continue with his family’s legacy of philanthropy. Starting the business enabled Bo Parfet to change while making a modern and innovative return in the investment capital, and he is highly satisfied with it.

If you also want to be a part of his organization and have the same mindset, follow Bo Parfet. He is active on social media, and you can interact with him on his social page of Twitter and Facebook.

WARNING: With print, you have to be very careful inspecting proofs or versions before authorizing the master or “final” and printing. Once it is printed you can’t change it without printing another batch, and in many cases that isn’t possible, or is very expensive!

Print, as a marketing channel for small businesses, covers anything you make for marketing that is printed. From price lists, signs, and business cards to give-away pens or other items.

Advertising Specialties

Advertising Specialties included logo t-shirts, logo polo shirts, hats, magnets, pens, golf balls, and pretty much anything else that can be printed on. Advertising Specialties are also called giveaways, freebies, custom printed items, logo ads, promotional items, swag …. See this guide to learn more about how to bring awareness to your small business or brand. Best if they are useful and people use them often. They are constant ads for you!

Brochures & Flyers

For your business, products/services brochures or flyers are great for giving concise overviews and information. They are great to give out at your location, business mixers, trade shows, other events, or for your customers to pass on to others. Also, save a PDF version and make it downloadable for your online prospects.

Business Cards

Business Cards are still useful and can be a very good marketing tool! Make sure all your important contact information is on your business card, including social media contact info. If your business isn’t obvious (Carl’s Auto Detailing), make sure to include at least a line describing your business. The business card can be your best offline marketing and sales tool.

Newspapers & Magazines

Newspapers are disappearing as people get their news and information from other sources, including the online internet, television, and radio. This has made newspapers a less valuable medium for advertising. That said, if the newspaper also has an online version or having an advertisement in a newspaper is part of an advertising package then it might be worthwhile. As a small business, you need to define your target market and then get the demographics information from the newspaper to see if it reaches whom you want to reach. Magazines with a target market are a print medium that can be more productive as an advertising vehicle. There are magazines that are dedicated to occupations, locations, and interests and you are more likely to find a better fit with reaching your target market. Plus, most magazines have online versions which make their reach even more valuable.

Print Advertising and Promotion

Print advertising/promotion is when you place advertisements in or on anything that is printed. This includes newspapers, school newsletters, t-shirts for events, etc. These can be very effective for marketing small businesses. Advertise in the publications and support the organizations that reach your target markets. Print advertising is when you pay to put an advertisement in something that is printed like a newspaper, magazine, or coupon books. If you are a small business marketing to a local area, then publications that cover your target market in that area can be very effective. Print promotion is when you make a donation and then they put your logo or info in their print material or on t-shirts for events, etc. Small businesses who are restaurants, clothing stores, retail, realtors, insurance, and others can benefit from this form of marketing.

Sales Materials

Sales materials help you close sales. They can be very effective tools in sales process. Catalogs, price lists, product cards, etcetera are primarily used at the point-of-sale or time of sale to provide details or information that prospects feel they need to decide. Make your sales materials easy to read, and to understand.

The objective in any business is to maximize profit. When you’re selling products of the physical nature, you have to deal with stocking, packaging, and the shipping costs that go with safely getting the product delivered to your customers.

With all the above considerations when it comes to dealing with the handling of physical products in regards to your online business; the most efficient and profitable product you could ever sell is one that provides a software solution or service. Here are several reasons why:

  • When you create a software product, your production costs are minimal. You have no middle men that must be considered in your profit margin. With the cpa marketing, the deal dash will be effective for the person. The products awareness among the person will be excellent. It will results in increase the amount of cash with the person. The mentioning of the dash will be beneficial for the person. The production costs will be minimum for increasing the sale of the products. 
  • When you use a software product as your medium to your Internet marketing business model, your duplication is free! Once you’re able to produce the first copy of your program, you’re able to make infinite copies which mean your profit margin is 100%!
  • Your shipping and handling as well as the storage of your product are added profit gains that can be added to your overall profit margin because none exist!
  • Your software is delivered immediately to the customer. This will satisfy the needs of the impulse buyer and thus allowing your profits to explode!
  • This whole process of delivering your software to your customer can be completely automated! By putting your Internet business on autopilot, you can start automatically processing the order, putting the appropriate funds in your bank account, and automatically delivering the product to your customer, you can focus on other things like starting a completely new software solution.

There is so many software products that can be delivered, some of those include:

  • software for reading
  • analytics software
  • software plug-in
  • optimization software

Software Products or Services

Creating a software product should not be limited to your knowledge of programming as a good idea can be manifested into a profitable software solution by outsourcing. There are several solutions to obtaining programmers to put your Internet marketing idea in motion for a minimal investment:

  • Look into technical schools and universities for students who are looking to earn a little bit of extra pocket money. You could find a student who has a talent for programming and perhaps would like to gain some experience working on your product for a reasonable fee.
  • Look for programmer’s forums to post an offer for a programmer that fits your description. Be as specific in the detail as possible as this will narrow down the possible candidates and better your chances of getting the software product you visualized.
  • If you have no money to invest in hiring a programmer, then consider putting together a business proposal with one that discusses a split in the profits over a period of time that is satisfactory with both of you.

In conclusion, the benefits of creating a software product or service can reap very profitable monetary gains and should not be limited to programming knowledge. By eliminating shipping and handling cost, never having to worry about stocking or shipping, and ultimately being able to automate the whole entire process; your time can be spent growing your business in other endeavors.